How to improve your CSR
CSR – Corporate Social Responsibility
63% of American consumers seek businesses that have clearly defined corporate social responsibility efforts (CSR) to invoke change in environmental or social issues (Cone, 2017).
As a highway sponsor, your organization provides hundreds of thousands of commuters with cleaner and safer roads to travel on and improves your CSR program.
Top Tip to Improve CSR
What Is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental.
To engage in CSR means that, in the ordinary course of business, a company is operating in ways that enhance society and the environment instead of contributing negatively to them.
Sponsoring a highway with Adopt A Highway is a great way of adding to a company’s CSR, we can provide statistics that give feedback to sponsorship contributions such as miles cleaned, annual bag, and weight counts for trash collection.
How to improve your ESG
ESG – Environmental Social Governance
ESG is more than ticking boxes. It’s about making a difference – for your organization and our world. Creating sustained outcomes that drive value and growth, whilst strengthening our environment and societies.
Becoming a highway sponsor can help improve Environmental Social Governance for your organization.
Top Tip to improve ESG
What is Environmental Social Governance (ESG)?
Environmental, social, and governance (ESG) criteria are a set of standards for a company’s behavior used by socially conscious investors. Environmental criteria consider how a company safeguards the environment, including corporate policies addressing climate change, for example. Social criteria examine how it manages relationships with employees, suppliers, customers, and the communities where it operates. Governance deals with a company’s leadership, executive pay, audits, internal controls, and shareholder rights.
Sponsoring a highway with Adopt A Highway is a great way of adding to a company’s ESG for the Environmental and Social aspects.
Promote and Improve your CSR
Be an Environmental Leader
Highway sponsorship offers your business exclusive marketing opportunities throughout the country. We will work with your sustainability and communications leadership team to find sponsor locations across the nation that work best for your corporation and help improve your CSR and ESG.
Enhance your CSR and ESG
How Does It Work?
Our highway sponsorship team will work with you to create a customized plan that meets the needs of your corporation. We will create a proposal that includes:
- Mapping of national locations
- Projected annual client corporate social responsibility report
- Sponsor Recognition Package – press, digital, print, and social media offering
- Positive impact on CSR – Corporate Social Responsibility
- Positive impact on ESG – Environmental Social Governance